Rebranding | Genesis

GENESIS MEANS TO BECOME AND GROW

The Genesis brand was established in 2011 as a response to the growing needs of players. After 10 years in the gaming industry, we can boast about our global reach and a rapid increase in brand recognition in new areas.

From the very beginning, we provide accessories for players across all skill levels. Genesis means to become and continue to grow. Just as the universe is made of many parts and elements, so is Genesis, combining our products with the invaluable element in the form of players - the community.

Genesis Legacy

Our first logo was inspired by the appearance of a spiral galaxy shaped like a disk with spiral arms extending from the centre. Just as spiral galaxies are integral parts of the sky, Genesis is an integral part of our players' gameplay experience.

GENESIS 10TH ANNIVERSARY

Both the market and the players' needs are constantly evolving. The updated logo represents the idea of continuous improvement and symbolizes the long-term process of striving for perfection. By understanding the needs of our fans, we are even closer to meeting their expectations.

BETTER PLAYER ELEMENT

Our products are closely related to the periodic table elements that give them their nomenclature. Thanks to this, we can be sure that the combination of our equipment with players' abilities will strengthen their position on every battlefield.