Over the past decade, true to our name, we have grown in an effort to best respond to the changes taking place and the needs of our fans. Two years ago, we began a rebranding process to capture the changes taking place, redefine the brand identity and give us new opportunities. On the occasion of our tenth anniversary, a special edition of clothing and limited series of products have been prepared and will be gradually revealed. There will also be surprises!

The other items of the portfolio, in turn, will gradually undergo a rebranding process. All those who would like to learn even more about the rebranding process of the Genesis brand can visit a specially prepared section on the website.